The Boyfriend Blush Trend: A Softer Take on Summer Radiance

Some makeup trends come and go. Others, like boyfriend blush, feel effortlessly timeless. This summer, we’re leaning into a natural, sun-kissed flush—the kind of colour that looks like you’ve just returned from a long walk outdoors or a weekend in the sun.


Rather than contouring or sculpting, this trend softens the face by sweeping blush high across the cheeks and gently over the bridge of the nose, creating warmth and lift in one easy step.


@haileybieber

What Is “Boyfriend Blush” Exactly?

It’s a naturally flushed look that mimics the way your skin warms up when you’re in the sun, after a gym class, or let’s be honest—after a flirty moment.

Less definition, more diffusion. Inspired by the way skin naturally warms after fresh air or sunlight, boyfriend blush brings life back to the face—especially in the summer months, when skin looks best with a lighter touch.

It’s flattering at every age and works beautifully with a soft-focus base or no base at all.

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Your Shade Guide, with Phase Zero

  • Making Moves – A warm muted coral with subtle shimmer. For an everyday glow that feels fresh and lifted.

  • Cosmo – A rosy peach hue with warm undertones. Brightens the complexion instantly, especially flattering in golden light.

  • Tantrum – A warm-toned pink with gold shimmer highlights. Adds a radiant, soft flush with a touch of luminosity.

  • Loveless – A rich, sunset-inspired hue with intense warmth. Striking and dimensional—especially on deeper or olive-toned skin.

  • Summer Rain – Mauve with golden undertones. The quiet achiever of the range: elegant, balanced, and softly sculpting.

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How to Apply: The One Brush You Need

The Phase Zero Double Brush is designed to make blush application effortless. Its fluffy end is perfect for sweeping product across the cheeks and nose, diffusing colour evenly without any harsh edges.

The brush picks up the right amount of pigment and glides it on with control—no overblending, no streaks, no mistakes.


To create the boyfriend blush effect:


  1. Lightly swirl the fluffy side of the brush into your chosen shade.

  2. Sweep the blush across the high points of the cheek, then lightly across the bridge of the nose to connect both sides.

  3. Blend upward and outward for a lifted, sun-warmed look.

The Takeaway

Boyfriend blush is about enhancing what’s already there—your natural warmth, your skin’s glow, your effortless summer rhythm.


And with the right tools and tones, it becomes second nature.

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@katieangusmakeupartist