Why We Created the 30 Second Glow

Radiant skin in 30 seconds (yes, really)

Makeup compacts and brush on a marble surface with a black purse and gold bracelet.

Ever stood in front of your mirror at 7am, coffee in hand, wondering how some people just naturally look like they've had 8 hours of sleep and a morning yoga session? (Spoiler: They probably haven't. And if they have, we're slightly jealous.)

That's exactly where our story begins.

The problem wasn't a lack of products

After years of trying endless products — layer upon layer of blush and highlighter — we realized something: the beauty world had made "natural radiance" unnecessarily complicated.

Sometimes, we just want to look like we've spent a week in Bali... without actually spending a week in Bali.

Trust us, we get it:

The beauty aisle is overwhelming (our bathroom shelves were crying for mercy)
Most products are either too pigmented (hello, clown cheeks) or barely show up
That "lit-from-within" glow always seemed to require a 10-step routine
And let's not mention those products that leave you looking like you've been in a glitter explosion

The solution was radically simple

Pink blush and makeup brush on a magazine page.

So we created one.

The 30 Second Glow isn't just another product in your makeup bag – it's that genius friend who knows how to do the work of three products in one sweep.

No cake, no disco-ball effect, no settling into fine lines like they're trying to make a home there. Just the perfect pop of color with a natural radiance that works everywhere (yes, even as eyeshadow!).

Designed for real life, not Instagram filters

When we crafted the 30 Second Glow, we focused on what matters most: