2026 - The year
you stop over complicating it.
- UP TO 53% OFF
- FREE SHIPPING ON ALL ORDERS
- FREE NECESSITIES PALETTE WITH ORDERS $80+
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CRUELTY FREE
FREE FROM 200+ IRRITANTS
EVERYDAY ESSENTIALS
MULTI-FUNCTIONAL
New Year Sets
Built Better.
Worn Better.
We design makeup that fits into your routine — not the other way around.
BUILT FOR
REAL LIFE
We design makeup that fits into your routine — not the other way around.
NO-NONSENSE FORMULAS
Dermatologist-tested. Hypoallergenic. Free from 200+ questionable ingredients.
MAKEUP THAT
MULTI-TASKS
Every product is designed to do more.
EFFORTLESS PAYOFF
Our formulas blend easily, build beautifully, and never look overdone.
EDITED,
NOT TREND-LED
We don’t chase trends. We make everyday essentials that last beyond the season.
RESULTS,
NOT ROUTINES
Get out the door faster. Our products deliver impact in under 2 minutes.
See It In Real Life
1,500+ Reviews
For A Reason
FAQs
What happens if the shade is not right for me?
If you find the shade isn't quite right, we're more than happy to sort out a free exchange for you.
Just let us know within 30 days of getting your order, and we'll help you get the right match.
Who decides what ingredients should be 'free of'
Our blushes undergo two key tests:
Analytical test – Conducted by an independent lab to ensure the blush is free from harmful chemicals or contains them at undetectable levels.
HRIPT (Human Repeat Insult Patch Test) – Performed to assess skin sensitivity, overseen by trained clinicians and dermatologists.
All materials that come into contact with your skin are tested to ensure they do not cause allergic reactions or sensitivities—this allows us to confidently state that our blushes are hypoallergenic.
Can i customise sets?
Absolutely! Everything we offer is completely customizable. We want you to get exactly what you need, so you're welcome to tailor your sets however you'd like.
Where do you ship from?
We ship everything right from Texas here in the US.
We're pretty quick on our end, too—all orders are sent out within one working day using tracked delivery, so you can keep an eye on your package the whole way.
Tell me about your return policy?
If you find the product isn't quite right for you or you're looking for an exchange, we can definitely help you out with that. As long as it's within 30 days of your order date, we're happy to accommodate you.
