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- FREE SHADOW WITH EVERY ORDER
- UP TO 53% OFF
- FREE NECESSITIES PALETTE WITH ORDERS $80+

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CRUELTY FREE

FREE FROM 200+ IRRITANTS

EVERYDAY ESSENTIALS

MULTI-FUNCTIONAL

Holiday Gift Sets

The Discovery Set

Customise Your Set

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2 Minute Morning

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The Starter Set

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The Duo Set

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Built Better.
Worn Better.

We design makeup that fits into your routine — not the other way around.

BUILT FOR

REAL LIFE

We design makeup that fits into your routine — not the other way around.

NO-NONSENSE FORMULAS

Dermatologist-tested. Hypoallergenic. Free from 200+ questionable ingredients.

MAKEUP THAT
MULTI-TASKS

Every product is designed to do more. 

EFFORTLESS PAYOFF

Our formulas blend easily, build beautifully, and never look overdone.

EDITED,
NOT TREND-LED

We don’t chase trends. We make everyday essentials that last beyond the season.

RESULTS,
NOT ROUTINES

Get out the door faster. Our products deliver impact in under 2 minutes.

1,500+ Reviews

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